What gets made at the bench.
Every category has its own technical personality — the problems that recur, the trades that have to be made, and the decisions worth settling before a brief is written. These pages cover what is actually distinctive about formulating each one.
Serums
The category where active choice, stability and sensory feel collide most directly — and where most formulation problems in market originate.
- Water-based serums
- Cream-gel serums
- Oil serums and biphasic systems
Moisturizers & creams
Emulsions are the most sensory-driven category in skincare and the least forgiving of shortcuts in how the base is built.
- Lightweight gel-creams
- Rich occlusive creams
- Body lotions
Cleansers
The most-used product in any routine, judged almost entirely on how skin feels in the sixty seconds after rinsing.
- Gel and foaming cleansers
- Cream and milk cleansers
- Cleansing balms
Masks & mists
High-water systems where preservation, sensory theatre and packaging interact more tightly than in any other category.
- Sheet mask essences
- Clay and mud masks
- Cream and gel masks
Also formulated
- Cleansers & cleansing systems
- Retinoid & age-defying treatments
- Peptide & PDRN technologies
- Biotech & fermentation-derived actives
- Vitamin C & antioxidant formulations
- Chemical exfoliation systems (AHA, BHA & PHA)
- Barrier repair & microbiome-support skincare
- Eye treatments
- Masks, mists & essences
- Serums, cream-gels, emulsions & moisturizers
Building in one of these?
Tell me the category, the claim you want to own, and your constraints. You will get an honest read on what is achievable before we spend time on a call.
Start a project →